Creator of the VIDEOS that SELL System
About the instructor
Hi, my name is Melanie Falvey and I believe VIDEO should be made easy and yet look professional.
After seeing people livestreaming and creating videos without being aware of their backdrops, I decided to help them by applying my experience as an award-winning designer. My work offline, in my own design studio consisted in merging the power of commercial design + psychology to create high selling retail spaces, hop window displays, events...
A videos backdrop is your About me page, your Storefront, it needs to combine commercial design + seller psychology for it to be effective.
So, the Backdrops that Sell System was born and I began to help people to do their videos in settings and in front of backdrops that really amplified their message, showed their expertise, told their story, branded their videos and got them SALES.
After working with my clients and student, I realised I was helping them with much more than backdrops...here is when the VIDEOS that SELL Sytem was born, a complete framework to turn VIEWERS into CLIENTS.
No other programme or course out there teaches video as I do.
Starting from the Mindset, building up Confidence.
Designing a powerful Video Strategy.
Learning what bakcdrops you need for every video situation.
Crafting a magnetic Video character that will help you attract your Ideal client and will enable you to show up in the right mood every single time, no matter how tired you might be.
Knowing exactky what typpe of videos you need to be posting, depending on your clients´s journey.
Getting the right equipment you need, none of the expensive, huge stuff people think they need.
Forget about tech overwhelm and learning and purchasing complex software, you need none of that.
As business owners, we already have many hats to wear, video producer shouldn´t be a heavy hat, more a nice, easy to wear hat that we can enjoy wearing.
Professional looking videos are VITAL in today´s saturated feed, but there is a way of making the Art of Video easy, empowering and enjoyable...oh, and very importantly, Profitable!
Join me in this fascinating experience that will completely transform your confidence and your business!
Stand out from the crowd by showing up PROFESSIONALLY and getting SALES from your VIDEOS!
My insights and articles can be found in several international publications.
She is the author of the book The Perfect Backdrop.
HOW TO SELL ON VIDEO
I am going to tell you the ONE thing you need to have in your VIDEOS to turn your viewers into buyers.
It is not that hard, but so many people are missing this key element and wondering why they are not making any, or enough sales.
Let´s start with WHY you would want to use VIDEO in your business in the first place.
Video is the fastest way to grow your business. New (and younger) users prefer video over any other type of content.
Video is the most powerful means of communicating your expertise and your message.
WHY? Because it is a multi-layered means of communication.This means people can get a better global idea of your brand and of you in one go.
When you read a post, you are missing the huge power of Visuals, a.k.a.; your BACKDROP; which is actually 50% of your video. Just imagine how much your BACKDROP can tell about your business, your brand,your personality, your expertise... just to mention some of its superpowers.
In a written post you cannot really get a taste of someone´s tone of voice, personality, etc.
However, on video, viewers can see what you are about, they can see how passionate (or not) you are about your business, they can get a feel of your brand, so many things are easier to communicate on video.
But here is the thing:
Video content is getting more and more competitive day by day. Gone are the days when you could simply livestream from the car and build an audience of raving fans and clients.
It is a tough arena today, as more and more people are creating video content, you need to make sure you are above standard, , you need to stand out above the saturated mass of videos that are posted every day on our feeds.
Your videos need to be:
"A flamingo in a flock of pigeons”.
There is a very precise way you can achieve this ad it is by using my BACKDROPS THAT SELL System, which is the result of my experience as an award winning commercial designer, creating retail spaces and events for my clients. I now apply these same psychology and design principles to turn your backdrop into a selling machine.
In this post I am going to teach you one key element that you need to have in place. I teach my 1:1 clients and group students how to do this as soon as we start working together because without this element,
you won´t be able to sell.
Your video content strategy should rest on these 3 pillars or premises:
To be honest, although I do use the term SELL in my posts, I personally refer to this pillar as SERVE.
But just to make it very clear and to the point, I am using SELL in this context.
Feel free to use any term that resonates with you.
This means you need to have a strategy that allows you to ATTRACT the RIGHT audience, combined with a powerful strategy that makes you CONNECT to your viewers and therefore,when all the right steps are in place: SELL to them.
Consists of attracting your Ideal client and repelling the wrong people for your business.
Using the right, optimised (one that applies my system) backdrop will do this for you in a huge way.
The next pillar in order to take your audience further into the next phase is to be able to connect with them on an emotional level. Again, your backdrop, combined with your message has the power to do this.
At this point, you are trying to build CREDIBILITY.
This is a fundamental element in your business growth.
If you cannot build CREDIBILITY, you will not make any sales. It is blunt, but it is true.
People need to believe that you can get them results. People need to trust that you can do what you say you can do for them. People need to know that your service or product is going to make their life or business better, easier.People need to see you as an expert.
But how can you do this? I know, it sounds overwhelming, but I am actually teaching a Masterclass on exactly how to do this in a very easy way. Details in comments.
One thing you can start doing today to build CREDIBILITY is to show up on video looking professional. You need to make sure your Backdrop is supporting your brand and your message and that it is not harming any of them.
Remember: an image is worth a thousand words. This applies to your videos!
Your backdrop can tell a thousand words, you need to chose whether those 1,000 words are working FOR or AGAINST you.
When your CREDIBILITY is in place in front of your audience, you will be able to start reaping the results. Sales, referrals, raving brand ambassadors will become your new normal.
As I said before, being able to achieve this on video is not hard once you know what your are meant to be doing.
In my BUILD YOUR CREDIBILITY ON VIDEO Masterclass, I will teach you the exact steps you need to take.
The exact things you need to avoid.
Not only that, you will get materials that will help you plan your whole Video content strategy and analyse it.
Replay will be available forever after the live session, so even if you cannot make it live, you will still get the whole training.
Price TODAY is $67.It is worth so much more, I know, but you know what? I am sick of seeing people´s messages and brands ruined every single day because they are not using the right backdrops in their videos. So, there is no excuse, now. This price is a no-brainer.
And, no, this Masterclass does not only cover backdrops, but it is a big part of the Masterclass.
ONLY $67, you know you need it, so it´s up to you.
Grab it below, I know you will thank me later.
If you don´t learn anything (impossible, but…), I will refund you.